Gender Decoder: find subtle bias in job ads

This advert is strongly masculine-coded

This job ad uses more words that are subtly coded as masculine than words that are subtly coded as feminine (according to the research). It risks putting women off applying, but will probably encourage men to apply.

Of course, there are plenty of other factors that affect the diversity of applicants for this role, and of the people who end up being hired. These include the company's reputation for inclusiveness, its culture, and the behaviour and prejudices (both conscious and unconscious) of the interviewers.

Masculine-coded words in this ad

leading (2 times)
lead (2 times)
objectives
analyzed
leadership
analysis
analyze
analytics

See the full list of masculine-coded words

Feminine-coded words in this ad

responsibilities
collaborate
supports
understanding (3 times)

See the full list of feminine-coded words

VP, Content
Leading the development and production of world-class content across all channels, including digital, social, print, and partnerships.

Responsibilities
Develop and execute the content creation strategy for the organization, in line with overall business and marketing goals.
Lead a team of content creators, including writers, designers, videographers, and other specialists, to produce high-quality, engaging content across all channels, including digital, social, and print.
Collaborate with the Campaign Planning team to ensure that content supports and amplifies campaign objectives.
Work with the Brand team to ensure that all content is consistent with the brand identity and messaging.
Stay up-to-date on industry trends, emerging technologies, and best practices, and identify new and innovative ways to create and distribute content.
Ensure that content performance is regularly measured and analyzed, and use insights to inform future content creation strategies.

Skills
Strong leadership skills, including the ability to manage and motivate a team.
Excellent written and verbal communication skills.
Deep understanding of content creation and distribution, including emerging technologies.
Strong project management skills, with the ability to manage multiple projects and deadlines.
Ability to think creatively and strategically about content creation, with a strong focus on audience engagement and business results.
Excellent data analysis skills, with the ability to measure and analyze content performance and use insights to inform future strategies.

Career Experiences
Proven track record of leading and executing successful content creation initiatives, including experience developing and executing content strategies, managing teams, and delivering high-quality content across multiple channels.
Experience working in a fast-paced, high-pressure environment, with the ability to lead multiple projects and meet tight deadlines.
Demonstrated experience using data and analytics to inform and improve content creation – both in terms of process and in terms of output.
Strong understanding of brand management and experience ensuring that content is consistent with brand identity and messaging.
Exposure to a variety of industries and content types, including digital, social, and print.
Built and maintained a strong network of industry contacts and a deep understanding of the content creation landscape.

Gender Decoder

This advert is strongly masculine-coded

Masculine-coded words in this ad

Feminine-coded words in this ad

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