Gender Decoder

This advert is strongly feminine-coded

This job ad uses more words that are subtly coded as feminine than words that are subtly coded as masculine (according to the research). Fortunately, the research suggests this will have only a slight effect on how appealing the job is to men, and will encourage women applicants.

Of course, there are plenty of other factors that affect the diversity of applicants for this role, and of the people who end up being hired. These include the company's reputation for inclusiveness, its culture, and the behaviour and prejudices (both conscious and unconscious) of the interviewers.

Masculine-coded words in this ad

  • leading (2 times)
  • courageous
  • challenging (3 times)
  • driven
  • lead (3 times)
  • leadership (2 times)
  • champion
  • active
  • decision
  • actively
  • leader (3 times)
  • objectives
  • confident

See the full list of masculine-coded words

Feminine-coded words in this ad

  • response (4 times)
  • support (6 times)
  • supporting (2 times)
  • trusted
  • together
  • responsibilities
  • sensitive (4 times)
  • respond
  • inclusive (2 times)
  • empathy
  • supported (2 times)
  • empathetic
  • collaboration
  • understanding
  • committed

See the full list of feminine-coded words

Share this result